Brand Values

Carpet One is a values based organisation. This means we use values to define and identify a preferred behaviour practice that each member in our group subscribes to. This way we create a mutually rewarding bond between our company and our community whereby our growth generates social development and enhances the lives of our customers and our members. Underpinning this goal is the following four key values on how we do business.

Trade ethically

We earn people’s trust by being honest, respectful and ethical in all our actions and our relationships.
To do this we:

Live by our principles
Lead by example
Be transparent and accountable

Excellence is our standard

We lead with energy and a spirit of competition that engenders achievement and significant market advantage.

Be passionate about helping our customers succeed
Make our brands promises personal
Be our own harshest critic

Our people are our business

We proceed from an entrepreneurial spirit driven by a unified vision that honors differences and values independence within our membership. We collaborate, coordinate and leverage our efforts to serve the best interest of our members and our shareholders.

We are only as successful as we make others
Protect our members and partners
Take what we do seriously, but not ourselves

Innovation is our product

We act and innovate with speed and agility. We continually seek the vision and courage to embrace positive change and the creativity to deliver ever greater value in our service. We do this by:

Make a difference by thinking differently
Challenge the status quo
Connect with our customers

Integral to our four key values is our overwhelming determination to be a strong, sustainable group. Meaning we aim to be around for years to come, offer our members long lasting return, take advantage of our group strengths and lead through best practice.